We’re gearing up for a year of success, a new year of SEO strategies. Search Engine Optimisation (SEO) is one of the most effective ways to attract potential customers to your website. According to statistics, there are an estimated 3.5 billion searches on Google every day. But while only 0.78% of Google searchers click through to the second page results, Google’s #1 organic search result gets an average CTR of 31.7%.
To generate organic traffic, you need to rank on the first page of search engine results. To achieve this, you need SEO, and no matter how well your strategy is set up, SEO is constantly evolving. You need to constantly adjust your strategy in line with Google as its algorithm evolves. As a result, everyone ends up on Google when they need an answer to a question, which is why it’s important to re-focus from year to year.
What are the SEO trends to watch out for in 2021 to be successful, I’ll present in the following:
1.In May 2020, Google announced three new metrics, called Core Web Vitals, that will be used to measure user experience: loadability, interactivity and visual stability. All three metrics are basically related to one thing, and that is page speed: how fast the page loads, how soon it becomes interactive, and how stable it is during loading. Core Web Vitals will be one of the factors in Google‘s rankings from May 2021, which means you’ll need to pay close attention to them to appear on the first page.
2.Google still wants original content
Since great content plays a crucial role in SEO and rankings, authentic content is important for companies, not just branding. Simply put, this is unique content that hasn’t already been published elsewhere. Your content needs to be authentic, unique and add value, if it doesn’t why do you think users will click on your content? Surely google has no reason to rank your content ahead of original published content either. You have to put in the effort to show up with original content all the time, but it will be worth it. High-quality content became a deciding factor for your website’s ranking popularity a long time ago and is still at the top, being an SEO trend that will last forever.
3.Google prefers quality content when it comes to rankings. But does only “quality” work? It also requires expertise, authority and trust (EAT principle). These factors help determine whether a website has quality and useful content.
SEO moves towards branding and authority. The more popular and authentic your brand is, the more frequently you will rank on Google. And you’ll notice this over time. Give brand reputation top priority in your 2021 SEO strategy. Increase brand awareness to increase brand search queries. Brand queries are a hidden ranking factor that will help you rank higher and establish yourself as a trusted brand on Google. Produce documents with a professional approach to your industry, market, trade or niche. Get links from high authority domains. Get reviews. Try to demonstrate that you know what you’re writing about. Unsubstantiated data can be a catastrophe for a website’s rankings.
4.Voice search – Thanks to innovations like Google Assistant, Apple’s Siri, and Amazon’s Alexa, voice search technology has come a long way. As the technology has improved, it has become even more popular. To optimize your voice search, consider keywords. Identify longer phrases that people use in everyday conversations. Voice searches tend to work better with longer, more natural phrasing. When people type, they tend to abbreviate. For example, a person might voice search “What are the new SEO trends in 2021?” but enter the words “SEO trends 2021”.
5.An effective SEO strategy will need to include videos. Online video seems to be the way forward. YouTube has more than 1 billion users. If you’re not creating video content, it’s time to start. However, how can you optimise video content? Make sure you optimize your video channel name and description. The description shouldn’t just be full of keywords, but provide a user-friendly overview of your channel. Beyond that, keywords are crucial. Videos nowadays are probably the most popular media consumed by online users today. Videos are everywhere. People want them everywhere. Because they’re interesting, entertaining, multi-directional and available from any device. That’s why this type of content can help you go viral.
Whatever you do, don’t forget to thank your users. Once you’ve earned the first click and people have found you, you want to get the last click (conversion). They found what they were looking for. User satisfaction is the first sign that your actions are paying off and you’ve ranked high in searches. However your goal is to satisfy the user, to keep giving them what they are looking for. This is the magic of SEO. They are looking for something and you deliver it to them at exactly the right time.
Values are constantly changing and it is essential to stay on top of the leaderboard. Optimising keywords and meta descriptions is still a key criteria, but trends are always changing. Google regularly updates its search algorithm, which is why you should always be aware of the latest changes and how to keep your site in the top results.
Does web hosting affect SEO?
Yes, web hosting can affect the SEO of your website. Although quality, well-optimised content is the most important factor in terms of SEO, choosing the wrong host can have a negative impact on your SEO, especially if your site loads slowly or goes offline often. To find a fast and reliable provider, check out our list of the best web hosting services.