First impressions are crucial in business. However, you may miss a chance to improve your image without a personalised email address. While an email client such as Gmail or Yahoo seems like an easy solution for your email needs, company free accounts lack the professionalism of a personalized email address.
Fortunately, there’s an easy way to set up your own custom email address with BMFHost. By incorporating your website domain into the main contact email, you’ll ensure users have the correct information. Not only that, but you’ll also improve the look and feel of your brand.
In this article, we’ll take an in-depth look at custom email addresses and three reasons why small and medium-sized business owners need one.
When you consider the popularity of email, it’s pretty important to get it right for your business. ~75% of consumers say email is their preferred form of marketing communication. Plus, email is 40 times more effective for lead acquisition and conversion than social media.
Setting up an email address for your business may seem simple, but there are several things to consider when creating one. With this in mind, you might be interested to know that custom email addresses don’t have to be attached to your website hosting provider.
Our plans allow you to follow key best practices, such as using traditional naming conventions. In addition, you can create separate addresses for different departments in your business.
For example, you can use an address such as [email protected] for your company’s support team. This can help your business look professional and keep your communications organised.
In the following I will present you some 3 reasons why it is worth having a personalized address for your business:
1. Personalised email addresses build your company’s credibility.
Your email address is probably the first option most of your customers think of when they want to contact your business. This makes it an essential part of your brand. It can also be an easy way to build credibility with a potential customer online.
Statistics show that consumers are much more likely to provide payment information online if a company’s email address reflects its name. Plus, if you’re doing any kind of email marketing, a professional email will go even further to build trust with your audience, which is essential to achieving conversions.
2. Professional email is a cost-effective marketing tool
By the end of 2021, researchers project that half the world’s population will use email. When you consider this, it’s probably wise to invest in building a strong email marketing strategy. This could include choosing a web hosting package that offers an option to create a personalized email address.
From your email signature to your business cards, a branded email address can make an impression and help reinforce your brand wherever it appears. Given the return on investment for email marketing, it makes sense to pay close attention to what customers see in the From field.
3. Flexibility to standardise commercial emails
When you use a custom email address that matches the domain of your website, it can help your business look more professional. It can also allow you to standardise the way all emails from your business look. As your brand grows, you won’t have to worry about employees using unprofessional email addresses for communications with partners or potential clients.
In addition, you can use your email hosting plan to create addresses for different departments within your business; this helps ensure organisation and structure. Even if you’re the one responding to every email that comes in, having separate addresses for different purposes can help you keep track of each message based on the department it’s addressed to, [email protected] and [email protected] for example.
Research shows that email usage doesn’t seem to be declining anytime soon. If you’ve been wondering how to grow your business through email marketing, creating a personalized address is a great way to get started, and with that in mind, are you ready to get the professional appeal and marketing power of your email address?