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Internet Marketing in 2021: Updated Guide + 10 Strategies That Cost You (Almost) Nothing

Internet Marketing in 2021: Updated Guide + 10 Strategies That Cost You (Almost) Nothing

If you want to know what internet marketing is and how you can do it in 2021, you’ve come to the right place.

We’ve prepared a complete guide from which you’ll learn everything you need to know about the subject.

Internet marketing has taken off in recent years and continues to do so.

The cause? People are using the internet more and more.

In Romania, 80% of the country’s population used the internet in January 2020.

In January 2021, no less than 4.66 billion people were online.

That’s almost 60% of the planet’s population.

At the same time, internet marketing has become the cheapest and fastest way for a company to promote its products or services and reach customers.

You’re probably here too because you know how important it is for your business to have a well-defined online presence.

Let’s see what you’ll learn from this article:

  • – What is internet marketing?
  • – Advantages and disadvantages of internet marketing
  • – The main internet marketing channels working in Romania
  • – How to start internet marketing in 5 easy steps
  • – 10 internet marketing strategies that cost you (almost) nothing
  • – Bonus: 5 free internet marketing tools that will make your life easier
  • – What you should do next

What is internet marketing?

Internet marketing – or online marketing – refers to all those marketing and promotion techniques and strategies that are carried out on the internet.

It includes several platforms, tools and strategies such as:

  • – Search engines (Google, Bing, etc.)
  • – E-mail
  • – Social networks (Facebook, Instagram, YouTube, etc.)
  • – Blogs
  • – Websites
  • – SEO (search engine optimisation)
  • – Content marketing (videos, podcasts, blog articles, newsletters, etc.)
  • – Influencer marketing.

It’s also where your customers are on these platforms.

What you need to do is reach them, using the right marketing strategies and channels.

But until then, let’s see why you should be so interested in online marketing.

Advantages and disadvantages of internet marketing

Unlike traditional ways of promotion, internet marketing has a number of major benefits.

If you have a business you want to promote:

  • – You get increased visibility exactly where people are interested in buying – online, on different platforms;
  • – You have low costs compared to traditional ways of marketing;
  • – You reach people all over the world;
  • – Communicate with your target audience simply and quickly, 24/7;
  • – Segment people based on preferences, demographics or interests and give them exactly what they’re looking for;
  • – You focus your efforts only on people who might really be interested in your products or services – without wasting time and money promoting to an audience you know nothing about;
  • – You provide more engaging, personalised content;
  • – See exactly what people are doing when they arrive on your site;
  • – Control where and what you show them, without wasting your budget;
  • – Display ads based on: where they are, their birthday, music preferences, cultural interests and many other specific things;
  • – Measure your results and see what worked and what didn’t;
  • – You build a trusting relationship with your customers, unlike traditional marketing which doesn’t allow you to get to know or communicate with the people who have bought from you;
  • – Easily test and adapt online marketing campaigns and strategies;

Grow your business much faster and more efficiently.

At the same time, there are two disadvantages you should bear in mind:

  • – In some areas, competition online can be quite intense;
  • – If you want to learn internet marketing, you need time and patience.

If you want to start a career in online marketing, you should know that:

  • – It’s a field of the future, in an industry that’s growing fast;
  • – There is more and more demand for online marketing specialists in the Romanian market;
  • – You don’t necessarily have to go to university to be a professional. You can teach yourself from the courses and materials available on the internet;
  • – You can choose a niche to specialise in, such as copywriting, social media, Google Ads and many others;
  • – You have several possibilities, such as: you can choose to be a full-time employee at a company, you can opt for freelancing or you can even start your own business (a marketing agency or maybe a company that offers specialised services);
  • – Basically, you will be able to work from anywhere.

There are also two disadvantages you should think about:

  • – You have to invest time and money in training, especially in the beginning;
  • – You need to constantly adapt and keep up to date with changes in the industry.

Now that you know the advantages and disadvantages of internet marketing, let’s see what channels you can use to promote your business in Romania.

The main internet marketing channels operating in Romania

Social media marketing

Social media marketing refers to social media promotion.

Almost all businesses choose to promote their products and services using this channel for several reasons:

  • – Helps businesses achieve and grow their online presence;
  • – Costs are low compared to other promotion methods such as Google Ads or partnering with a popular influencer;
  • – Facilitates communication with target audiences;
  • – Helps companies build and maintain customer relationships;
  • – Helps identify and attract new customers;
  • – Fosters people’s sense of brand loyalty;
  • – Provides valuable user insights and deeper understanding of users.

The most popular social networks in Romania are Facebook, Instagram and, more recently, LinkedIn, YouTube or TikTok.

Let’s talk in more detail about the first two: Facebook and Instagram.

Let’s take them one by one.

Promote on Facebook

What is Facebook?

Facebook is probably the most widely used social networking and business promotion network in Romania.

With 12.08 million users in our country alone, the importance of Facebook in marketing strategies cannot be ignored.

Why Facebook?

Most businesses in Romania already use Facebook promotion, and the number of accounts on this platform has grown considerably.

Using Facebook:

  • – You can make your business known;
  • – You can attract more customers;
  • – You can reach your target audience directly, without wasting money;
  • – You can promote your products or services simply and quickly;
  • – Send people to your blog or website;
  • – You can build a community that you interact with on a daily basis, creating a group;
  • – You have absolute control over the budget you allocate;
  • – You get a lot of user data;
  • – Communicate in real time with your business followers;
  • – You can provide customer support;
  • – Track campaign results in real time and adapt them as needed.

And by the way.

Facebook is one of the best tools you can use to find out valuable information about your customers: what they like, what they do, where they’re from, what they do in their spare time, what they prefer, where they go and other relevant details.

To do this, you have two methods available:

  • – Visit the “Insights” section of your page;
  • – Access the profile of people who interact with your page and see what they post, what places they visit, what interests they have, what causes they support and so on.

Use this information to understand your audience and offer them the products or services they need.

How does Facebook promotion work?

You can promote your business on Facebook in two ways: organic and paid.

Organic promotion means making a Facebook page and posting on it without paying.

This way, the post only reaches those who have liked your page.

Unfortunately, however, organic promotion doesn’t really work anymore.

Besides it’s hard to get people to like your page in the first place…

Only 5-10% of people who follow a page see its posts.

Fortunately, there are Facebook Ads – or paid ads.

Through these ads, you can reach anyone who has a Facebook account.

Plus:

  • – You can build a community that follows your page;
  • – You can target your audience based on specific interests, interests, preferences or demographics;
  • – You can set different goals;
  • – You can create audiences;
  • – You can measure and analyse your results.

When is it good to use Facebook?

Facebook is a great platform for almost any business, including:

  • – Start-up businesses;
  • – Businesses that are already in business;
  • – B2B businesses;
  • – B2C businesses;

As a rule, you should use Facebook to promote:

  • – New products or services that people haven’t heard of before;
  • – Products such as: clothes, jewellery, cosmetics, toys, electronics and appliances, furniture and other household products, gadgets, courses, books, etc;
  • – Local businesses: restaurants, bars, clubs, hotels, shops, leisure areas;
  • – Events (cultural, sports, entertainment).

… and more.

Facebook is a primary marketing channel used by many businesses, but it’s not the only one.

Effective promotion is generally done on several channels at once.

We talk about this below in the article.

But until then… let’s see how the second super popular social media platform works: Instagram.

Promoting on Instagram

What is Instagram?

Instagram is a social network that focuses on visual content. Specifically, images and videos.

Why Instagram?

In January 2020, almost 20% of the population of Romania was using Instagram.

This platform is considered the second most important after Facebook.

Using Instagram:

  • – You can get your business noticed;
  • – You can attract more customers, including customers different from those on Facebook;
  • – You can promote your products to an audience interested in discovering new services or products. A study shows that 60% of platform users search for and discover new products on Instagram;
  • – You can use images or videos posted by your customers to promote your business;
  • – You enjoy low costs;
  • – You promote your business on a platform that dominates in terms of engagement, with Instagram being the platform where people react most to posts and ads.

How does promotion work on Instagram?

Promoting on Instagram requires a bit more attention and involvement from a visual and creative point of view.

This is where the way your profile and page feed looks matters.

For promotion on Instagram, you need to keep 4 things in mind:

  • – Always post quality content;
  • – Use representative and popular hashtags;
  • – Always check the resolution and post only high-quality images and videos;
  • – Set a specific theme and filter for the content you will use.

As with Facebook promotion, promotion on Instagram can be organic or paid.

Organic promotion works a little better than Facebook if you use the right hashtags.

When is it good to use Instagram?

Because of the content and creative side, Instagram is not for every business. In general, Instagram is used for B2C businesses.

The most suitable areas for promotion on Instagram are:

  • – Fashion;
  • – Beauty;
  • – Travel;
  • – Auto;
  • – Electronics;
  • – Sports;
  • – Entertainment;
  • – Business development.

E-mail marketing

What is e-mail marketing?

E-mail marketing is a direct communication channel through which we keep in touch with our audience.

Why e-mail marketing?

If the above methods help you attract customers, e-mail marketing helps you keep in touch with them.

Using e-mail marketing:

  • – You can promote your business;
  • – Your message reaches everyone;
  • – You have the option to personalise offers and send them only to certain people;
  • – You have control over communication with your audience;
  • – You enjoy very low costs;
  • – You can have a high open rate and your message can be read by a lot of people;
  • – You have the option to automate the process;
  • – You can increase your sales.

How does email marketing promotion work?

First, you’ll need to build a subscriber list and choose an email marketing platform.

The most popular email marketing platforms are:

You can build your subscriber list using Facebook, blog, newsletter subscription forms, contests and free courses or webinars.

When is it good to use email marketing?

Basically anytime. No matter what type of business you’re in.

Direct communication via email is one of the most powerful methods of online marketing.

Content marketing

What is content marketing?

Content marketing is about creating and distributing content that provides value to people on the internet.

For example, quality blog posts that answer people’s questions and solve a problem.

Content marketing also includes:

  • – Infographics;
  • – Podcasts;
  • – Videos;
  • – Interviews;
  • – Webinars;
  • – Guides;
  • – Ebooks;
  • – Images and more.

Why content marketing?

  • – Get your business known;
  • – You enjoy very low costs;
  • – You get your audience’s attention;
  • – Attract more customers;
  • – You get more visibility and notoriety;
  • – Create long-term relationships with your customers;
  • – Increase your sales;
  • – Differentiate yourself from the competition.

How does content marketing promotion work?

Well… quite simply.

You give people quality content and they will start to consider your business and buy.

The first steps in creating a content marketing strategy is to set your goals, understand who you are targeting and what needs these people have.

Then you need to provide them with the solution in the form of a post, blog article or other relevant material:

  • – easy to read;
  • – free of grammatical errors;
  • – unique;
  • – interesting;
  • – useful.

When is it good to use content marketing?

In short, all the time.

No matter what type of business you’re in and what stage you’re at.

It can bring you a lot of benefits without too much cost.

SEO

What is SEO?

Search engine optimisation – or search engine optimisation – is the process by which a website rises in search engine results.

This is a technique closely related to content marketing.

Using SEO, content created and posted on your website can be discovered much more easily by potential customers.

Why SEO?

  • – Because it’s completely free;
  • – It gets you quality traffic;
  • – It gets your business noticed;
  • – You differentiate yourself from the competition.

Unlike other methods of internet marketing, SEO attracts people who are interested in your content.

How does SEO promotion work?

First, you need to build a website. Then, you’ll need to:

  • – Submit your site to search engines;
  • – Submit a sitemap to Google;
  • – Make sure the site is indexed;
  • – Optimise pages and content;
  • – Post consistently.

When is it good to use SEO?

You should invest in SEO all the time.

It is an extremely useful, cheap and effective tool that works.

Google Ads

What is Google Ads?

Google Ads is a tool offered by Google to promote your business online.

Google Ads promotion refers to the ads that appear above the organic results when we search for something on Google.

Why Google Ads?

  • – Increase the visibility of your business;
  • – Attract new customers;
  • – You get fast results;
  • – You can target a lot of people;
  • – Learn useful information about your customers from analytics;
  • – You can measure and analyse your results;
  • – Control your budget.

Plus, everyone uses Google. Including your potential customers.

How does Google Ads promotion work?

Well, quite simply.

  • – You identify the keywords people use when they search for your business;
  • – You create ads that are shown when someone searches for the keywords you’ve identified;
  • – If someone clicks on your ad, you pay a certain amount to Google. If not, you pay nothing.

Sounds good, right?

When is it good to use Google Ads?

Invest in Google ads when:

  • – There are a large number of searches for your products or services;
  • – Competition on keywords is not very high.

For example, if there are a lot of searches for pink New Balance sneakers in Bucharest and you have this product in your online shop, it is worth investing in Google Ads.

If you have a new product or service that there are no searches for and people haven’t heard about, this method won’t help you very much.

Influencer marketing

What is influencer marketing?

An influencer is a well-known person, followed by a very large number of people, who has the power to influence the public.

Influencer marketing – or influencer marketing – involves a company working with one or more online influencers to promote its available products or services.

Why influencer marketing?

You’re probably wondering why you would pay someone to promote your products.

Well, one study shows that 40% of people surveyed bought products online after seeing them in influencer campaigns.

What’s more, only 1% of millennials trust commercials.

In contrast, 33% say they trust reviews on blogs and YouTube from influencers.

Plus:

  • – You get your business known in a very short time;
  • – Attract customers interested in your products or services;
  • – Gain credibility and trust for your business;
  • – Your message reaches more people;
  • – You enjoy low costs;
  • – You get more sales;
  • – You can attract other important collaborations.

How does influencer promotion work?

  • – You set some goals you want to achieve;
  • – Identify relevant influencers in the field;
  • – You get in touch with them and establish how the campaign will run;
  • – Close the collaboration;
  • – You enjoy the results.

When is it good to use influencer marketing?

Preferably when you already have an online presence.

Influencer marketing is almost useless if you don’t have a website, a blog, social media accounts and other materials that can be used in your campaign.

At the same time, if there are no influencers relevant to the field or niche in which your business operates, you probably shouldn’t use this internet marketing channel.

How to get started with internet marketing in 5 easy steps

Identify your online marketing goals

Often, people start online marketing without knowing exactly what they are aiming for.

We hear that promoting on Facebook or Instagram works, so we start investing in these platforms without having clear goals.

And when things don’t work and we lose money… we don’t understand why.

Well, here’s how you should proceed if you want things to work:

Analyze the situation your business is in

This is where you need to figure out where your business is at.

  • – What needs do your customers have?
  • – What is required in that market?
  • – What exists in your product or service portfolio?
  • – What should you add or drop?

Once you’ve answered these questions, you should have an idea of where your business stands.

Set your business goals

Let’s mention at the outset, so there is no confusion: business goals are not the same as marketing goals.

Business goals are the goals of your business.

Marketing goals are the goals you set to promote your business and achieve your business objectives.

For example, a business objective might be to expand into a new market or to develop a new product or service.

Try to be as specific as possible when setting a goal and remember: all goals must be directly related to business growth.

Set your online marketing goals

To be effective, your online marketing goals must also be specific and realistic.

For example, if you want to get more traffic, it’s not enough to just set that goal.

Instead, try this approach: if I now have 3000 monthly blog views, in the next 3 months I want to get 10,000 views.

This will help you make a tailored online marketing strategy for your business and measure the results much better.

This whole simplified, realistic and effective approach is derived from growth hacking, the concept behind the growth of the world’s most popular startups.

In addition, to set goals, we use another approach from growth hacking that is called the “North Star Metric” or “One metric that matters”.

In English, it’s one metric you can improve to grow your business.

This metric can be:

  • – Monthly revenue growth;
  • – Increase the number of page views on your website;
  • – Increase the number of newsletter subscribers;
  • – Increase the number of active users, etc.
  • – The indicator can refer directly to sales or to a factor influencing sales.

Now that you know how to set your internet marketing goals…

Establish who your customers are

The next step you should take is to get to know your customers.

Understanding your customer is a crucial aspect that many of us ignore, not realizing its importance.

If you haven’t established who your customers are by now, we recommend you do.

Try answering the following questions:

  • – Who are my customers?
  • – What are their needs?
  • – Where is the customer’s attention?

If you’ve already profiled your ideal customers and have had a few customers buy, you should take a look at Google Analytics, Facebook Insights and industry groups or forums.

They’ll help you understand what people prefer, what they miss, where they spend their time or what they’re looking for.

You’ll be surprised how much useful information you can learn if you do these things.

Analyse the competition

This will help you to:

  • – Find out what they are investing their resources in;
  • – Figure out how they attract customers;
  • – See where their website traffic is coming from;
  • – See what online marketing strategies they use and how they communicate with customers;
  • – Figure out what they’re missing and how you can differentiate yourself.

Start by researching keywords related to your business.

Write down the names of your competitors and start analyzing the content on:

  • – Site (you can use SimilarWeb to see traffic details);
  • – Social media accounts (what they post, how they interact with people, what ads they make)
  • – Blog (what kind of content they post, how often, what topics they cover)
  • – Google.

… or other channels they use.

See what strategies they adopt and how you can differentiate yourself!

Identify the best promotion channels for your business

Promotion channels are divided into:

  • – Organic;
  • – Paid;
  • – Viral.

We talked earlier about the main channels that work in Romania.

The question is… how do you choose the right ones for your business?

Well, it all depends on your goals and the needs of your business.

If you have a B2B business, LinkedIn, Facebook, Google or email marketing will certainly suit you.

If you’re just starting out and don’t have a big budget, you should probably try content marketing, Facebook or Instagram.

10 internet marketing strategies that cost you (almost) nothing

1. Always write texts, articles and advertisements in the “language” of your customer

What does this mean?

If you know what your customers look like, where they come from and how they behave, you should be able to work out what ‘language’ they use.

Whether it’s a common, everyday language, or specific or technical words and phrases…

The human needs to clearly understand your message.

As far as possible, use the words your customers use.

Copy words and phrases they use on social media, in messages they write to you or on your website.

Advantage:

  • – People easily understand what you want to convey;
  • – It costs you nothing;
  • – Customers react much faster to your messages and take the action you want (click, buy, read on);
  • – They remember you more easily;
  • – You give them a sense of trust;
  • – They feel they resonate much better with your business;
  • – It’s easier for you to write copy, ads and other materials.

2. Start a blog

If you have a business and want to enhance its online presence without too much cost, a blog may be the right solution for you.

Advantages:

  • – People discover your business much more easily;
  • – You get more traffic;
  • – Your site ranks higher in Google;
  • – It doesn’t cost you much;
  • – You attract more customers;
  • – You have the power to educate people;
  • – You can become an authority in your field;
  • – You cultivate trust;
  • – Provide value to readers;
  • – You build a list of newsletter subscribers that you can exploit later.

3. Start a podcast or write an ebook

Podcasts and ebooks are probably the newest forms of content marketing.

Making a podcast could be a great way to make your business stand out and differentiate yourself from the competition.

Advantages:

  • – You get your business noticed;
  • – You attract more customers;
  • – You provide value to people;
  • – It costs you next to nothing;
  • – You differentiate yourself from the competition;
  • – You can embed them on your blog;
  • – Educate customers about your products or services;
  • – You cultivate trust.

4. Use testimonials and highlight positive reviews

People buy when they trust a company.

Advantages:

  • – It costs you nothing;
  • – You cultivate trust;
  • – You make your business known;
  • – You attract customers;
  • – Encourage people to buy from you.

Ask people who buy from you for a testimonial about their experience with your business.

Encourage them to leave reviews.

Always write that their opinion is very important to you.

And then…

Whether it’s a review, video, audio or text testimonial, share it on all the channels you communicate with people.

5. Create a unique experience for your customers: adapt and improve your website

The experience users have when interacting with your website is extremely important.

Specifically, we mean:

  • – Loading speed;
  • – Design;
  • – Adaptation for desktop and mobile;
  • – Ease of use;
  • – Data security.

Advantages:

  • – Attract more customers;
  • – You don’t risk having people leave the site because of the design or long loading times;
  • – People interact more with the site, which is why your shopping cart might increase;
  • – You’re more likely to get a person to buy from the site;
  • – You provide a professional customer experience;
  • – You get more traffic.

6. Try a referral program!

You’ve probably heard of Revolut and their referral program by now.

Maybe you even participated in it when it was that crazy at the beginning.

Specifically…

When they launched in Romania, Revolut created a campaign where anyone who signed up on Revolut and invited a friend… got 50 lei (RON).

Both he and the friend he recommended.

In this way, Revolut managed to get their business known in a very short time and attract a lot of customers.

You can do the same for your business!

Build a personalized referral system using this template.

Advantages:

  • – Get your business known quickly and easily;
  • – You attract a lot of customers;
  • – You invest in a way to grow your business;
  • – It doesn’t cost you much;
  • – You can measure results.

DropBox used a similar strategy.

7. Organise a giveaway and try Facebook live

Contests are among the most popular and effective ways to get traffic and engagement on social media.

Advantages:

  • – You make your business known online;
  • – You get traffic or engagement;
  • – It can generate hundreds or even thousands of potential customers;
  • – It doesn’t cost you much;
  • – It’s easy to implement;
  • – Attracts lots of people;
  • – You grow your list of followers or contacts;
  • – You promote your business through customers the customers you already have.

A very important thing here is quality.

To be effective, you need to organise a viral giveaway.

It’s not enough (or even in line with Facebook policy) to tell people to like and share.

You need to adopt a strategy that gets people to invite their friends, send them messages and mass distribute posts.

For example, you can give participants more chances to win if they take various actions: subscribe to the newsletter, share the story, follow on Instagram and so on.

Remember though – don’t make a lot of requirements for participation.

Ideally, ask people to do a maximum of 2 actions to be eligible to enter, and then tell them they can do other actions for extra chances.

When doing the draw, try using Facebook Live.

This will grab the attention of your followers and get them to enter the page.

8. Create one newsletter per week!

If you have a list of subscribers, you can create a weekly newsletter about the latest news from your company!

Benefits:

  • – It costs you nothing;
  • – It’s easy to do;
  • – You inform your customers about the latest products or services;
  • – You remind them of your business;
  • – You keep the interaction going;
  • – Provide value;
  • – You can measure results.

Create informative, friendly and personalised text.

Include details about offers, products and services, but don’t overdo it.

The whole idea is to make people feel like you’re trying to sell them something.

Here, the goal is to interact and remind them that your business is there.

In time, they will end up buying from you.

9. Call on micro-influencers

If your company is just starting out and you don’t have a big budget, a micro-influencer campaign could be extremely useful.

As mentioned above, people trust public people and consult their reviews and opinions before buying.

A micro-influencer is an early stage influencer who is active locally and has between 5000 and 100,000 followers.

It doesn’t have as many followers as an established influencer, but it can help your business without much cost.

Advantages:

  • – You make your business known online;
  • – You get traffic or engagement;
  • – It can generate hundreds of potential customers;
  • – Costs you next to nothing;
  • – You attract a lot of people;
  • – You enjoy the trust of potential customers.

You can run a campaign with a micro-influencer for which you can reward them with products or samples from your store, invitations to events, a weekend in the mountains or other free products and services.

In return, they could promote your business in various ways:

  • – Reviews or unboxing;
  • – Blog posts;
  • – Giveaways;
  • – Sponsored posts.

All without much cost.

10. Use retargeting

This strategy refers to the fact that you can show ads to people who have already interacted with your business.

For example, if a person came to your website and looked at your products but didn’t buy… you can get them to buy using a retargeting campaign.

Basically, you’re reminding them that you’re there and that you have those products in stock.

Advantages:

  • – You remind people that your business exists;
  • – You greatly increase your chances of those people buying from you;
  • – It costs you much less than a new customer campaign;
  • – You can measure results.

Businesses that have implemented this strategy have seen an immediate difference.

Bonus: 5 free internet marketing tools that will make your life easier

1. Facebook Business Manager

Facebook Business Manager helps you keep your business accounts organised and manage your marketing activities on the platform.

Benefits:

  • – You can access it for free;
  • – Keeps your personal account separate from your business account;
  • – You can manage ads and posts;
  • – You have access to statistics about pages, ads, reports and posts;
  • – It’s easy to use;

You can invite other people to work with you.

2. Hotjar

Hotjar is a tool that allows you to see what users are doing on your site.

Advantages:

  • – It is intuitive and easy to use;
  • – See where people come to your site from;
  • – Notice if there are errors;
  • – See what users do, what they click on, where they leave the site;
  • – Learn customer behaviour and what expectations they have: maybe they want to click on an image where you don’t have a link, maybe they expect to see more information about a product, maybe they read a lot of reviews. Whatever it is, you just have to learn.

3. Canva

Canva is a great tool for creating content, especially if you’re just starting out and have no graphic design experience.

Advantages:

  • – You can access it for free;
  • – Contains a library of hundreds of templates for posts and ads on Facebook, Instragram and other platforms;
  • – It’s easy to use;
  • – Make images, videos or even ebooks… simple and fast;
  • – You can download materials directly formatted for your needs;
  • – You can draw inspiration from existing content on the platform.

4. Google Search Console

Google Search Console is a free tool offered by Google.

It helps you monitor your website’s presence and identify errors that occur.

Advantages:

  • – It confirms that your site has been indexed by Google and can be accessed;
  • – Shows you how many times your site has been shown on Google when a user has searched for something (number of impressions);
  • – Displays indexing errors or errors that appeared on the site’s pages;
  • – Get reports on how people find your site, what keywords or phrases they use or where your site ranks in searches;
  • – You can see which sites have posted links to your business website;
  • – Provides you with security information;
  • – Helps you improve performance;
  • – Provides you with recommendations on how to Best practices you can adopt;
  • – Shows you user demographics.

Read more about Google Search Console here.

5. Bitly

Bitly is a tool to shorten and monitor links.

Advantages:

  • – Shorten addresses quickly and easily;
  • – You get a link that you use in your campaigns;
  • – See how many people clicked on that link;
  • – See where users are coming from (Facebook, Instagram, etc.);
  • – Get information about the country where the people who clicked are located;
  • – See statistics on the date and time a link was clicked.

What you should do next

Now that you know what internet marketing is and how you can implement it, our advice is to keep reading.

Take each marketing strategy and channel in turn and see how it works.

Test it. Check the results. Adapt.

The more time you devote to it, the better you’ll become.

Every time you run a campaign, you’ll discover new things.

Every time you get good results, you’ll realise you can promote your business using methods that really work.

Every time, you’ll see your business grow.

You’ll realise that you can promote your products and services without huge costs.

You’ll gain courage and confidence in your marketing skills.

And then… you’ll realise it was worth it.

That you’ve managed to take charge of your business yourself and build it from scratch.

… And you’ll keep growing and reading.

We’re glad you’ve come this far and that you’re interested in online marketing.

What is Internet Marketing?

Internet marketing – or online marketing – refers to all those marketing and promotional techniques and strategies that are carried out on the internet.

It includes several platforms, tools and strategies such as:

  • – Search engines (Google, Bing, etc.)
  • – E-mail
  • – Social networks (Facebook, Instagram, YouTube, etc.)
  • – Blogs
  • – Websites
  • – SEO (search engine optimisation)
  • – Content marketing (videos, podcasts, blog articles, newsletters, etc.)
  • – Influencer marketing.

What is content marketing?

Content marketing or content marketing is about creating and distributing content that provides value to people on the internet.

For example, quality blog articles that answer people’s questions and solve a problem.

What is SEO?

Search engine optimisation – or search engine optimisation – is the process by which a website rises in search engine results.

It is a technique closely related to content marketing.

Using SEO, content created and posted on your website can be discovered more easily by potential customers.

What is Google Ads?

Google Ads is a tool offered by Google to promote your business online.

Google Ads promotion refers to ads that appear above organic results when we search for something on Google.

What is Influnecer Marketing?

An influencer is a well-known person, followed by a very large number of people, who has the power to influence the public.

Influencer marketing – or influencer marketing – involves a company working with one or more online influencers to promote their available products or services.

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