First impressions count!
It’s the same in the online world, we need to make the best first impression possible! For online businesses, the biggest focus should be on capturing the attention of visitors from the very first seconds. If you have failed to pique their interest from the first moments, you have lost out to your competition. Think about this when designing your website!
Does it live up to expectations? Does the front page contain all the necessary elements to meet customer needs? The home page is one of the most important pages of the website, pay attention to it!
That’s why, from the very first seconds, visitors need to know who you are, what you do and if you can solve their problems. You need to earn their trust and give them reasons to return to your site.
The importance of optimization was covered in a recent article, which is why we will now focus on a few essential elements that the first page of a website should contain.
In less than 3 seconds your website must demonstrate what your business has to offer. It’s the headline that can make the difference. Simple and clear, understandable to everyone and especially adapted to your target niche. The goal is to get as many conversions from your website as possible, so don’t let opportunities slip away. You will never please all visitors, but the target is that percentage of people who choose to become your customers and don’t leave your site.
You need to keep your website simple – in a few seconds, you need to make users understand what you have to offer and not bother to find the information, because they won’t. The first page needs to be as professional as possible and one of the key elements is simplicity. With this you will never fail.
Now that you have managed to pique their interest a little, you need to get them to act. Call-to-action buttons should not be missing. These buttons should be as attractive and visually easy to see as possible. Remember, customers have no time to waste, even if they are interested in what you offer. Examples of CTAs can be: “Sign up”, “Subscribe”, “Make an appointment”, “Try for free”, “Contact us”.
Contact information is an essential element, as you give visitors the opportunity to get to know you or simply get in touch with you. Visitors are likely to come to the site and need assistance or information, they don’t necessarily want to go through all the content on the site, which is why contact details should be as accessible as possible.
The navigation menu should be within easy reach of customers both at the top of the page and at the bottom of the page and should be easy to understand. You certainly don’t want confused or frustrated customers. Links to the most important resources should be easy to find. So are the social media buttons that keep customers up to date. Take the time to research what consumers are looking for and try to give them the best experience on the site.
Responsive design. These elements mentioned are not enough if your website is not optimized for all devices and does not have a mobile-friendly interface. Your customers are always on the move. The number of users accessing the internet from mobile devices is constantly increasing. If your website doesn’t work or can’t be accessed from any device, your bounce rate will be higher and the focus on the aforementioned elements will be in vain.
Every time a new person visits your website, your business is exposed to a test. You either pass it and succeed in turning visitors into customers, or you fail and don’t get a second chance in front of them. People critique in detail what you offer them on the front page in those seconds and decide if you are worth their trust. Take advantage of the potential the front page has.