How to Optimize your WordPress: A Guided Infographic

In our society, when we want something, we want it fast and we want it now. Speed is the key to success in just about anything you do. In the World Wide Web, a single second can mean the difference between success and utter failure. It’s scary to think about, but I’m here to help you better understand WordPress optimization.

We’re going to look at all the ways your website loading speed affects your success and your SEO. After that we’ll look at a powerful infographic filled with ways you can speed up your site. Finally, I’ll offer some tips of my own for putting the pedal to the metal.

How to Speed Up Your WordPress Website (Infographic)

wordpress optimization

Why Your Website’s Speed Should Matter to You (And Your Optimization)

You may look at your website and feel like it loads pretty fast, but pretty fast isn’t good enough.

Here’s the deal:

The speed of a website matters to both search engines and to people. As we know, anything that matters to them, matters to us. Let’s go back to 2010 for a moment.

It was during this year that Google posted an article on their Webmaster Central Blog where they stated that the speed of a website is used in determining a website’s search ranking.

If speed is a ranking factor, then the SEO guru inside of you will most certainly be interested in how you can improve it. Beyond this fact, Google also provides a few tools for measuring and improving your website’s speed. Combine these tools with others to measure and understand where you stand.

  • PageSpeed Insights – used to see a score based on your website’s desktop and mobile speeds and how to improve them.
  • Google Analytics – you will find site speed reports within this handy tool as well.
  • Pingdom Website Speed Test – this handy tool will give you a technical breakdown of how fast things are loading and where you’re being held back.

Awesome, so now we have all these tools for measuring speed, but beyond SEO, why should you be concerned with how many seconds it takes to load your website?

Check out these statistics:

  • A one second delay in your loading speed results in an 11% drop in page views and a 7% drop in conversions, along with a 16% drop in customer satisfaction, according to the Aberdeen Group.
  • Findings from Econsultancy research showed that 47% of consumer expect to wait no longer than two seconds for a web page to load. In addition 88% of consumers will shop somewhere else and tell their friends about the bad experience if the load times are too long.
  • Findings on revealed that 18% of mobile users will abandon a website if it doesn’t load in less than five seconds. If that number jumps to ten seconds, then 30% will abandon it completely.
  • To put things in perspective, a one second delay in loading time would cost a company like Amazon $1.6 billion in revenue per year!


I know that’s a lot of information to digest, but let’s put it all into perspective.

What Factors Affect Website Speed?

Let’s answer the question on everyone’s minds right now:
What affects my website’s speed?

Here’s the breakdown of the most common factors that can help (or hurt) your loading times.

  1. Your Hosting Provider

That’s right, the problem can run deep. In some cases, a slow website isn’t your fault.Instead, the servers that are hosting it on the internet are to blame. For example, there’s a wide range of shared hosting options out there, but by the very definition of shared hosting, you are splitting resources from the same server with multiple websites.

Depending on how well this is managed, and if there’s the presence of CPU throttling in place, being on a shared or even VPS hosting plan can slow your website down. Dedicated hosting is one solution, but this isn’t a viable option for many small or medium-sized websites.

Look for shared hosting plans that promise speed in the form of features like a content delivery network (CDN) which will deliver content to users based on their geographic location.

  1. Your Website’s Technology and Coding

The way your website (and by extension your plugins) are built can drastically alter how they affect your loading speed as a whole. The reason I usually recommend WordPress is because they are one of the top content management systems that contribute to an efficient and fast loading website.

What it comes down to is that the foundation of your website and the way your subsequent plugins are coded will directly affect if they benefit or drag down your website’s speed.

  1. The Content on Your Website

I know what you’re thinking:

How can words slow down my website?

It’s not the words you should be looking at, but everything surrounding them. Many website owners don’t realize that images, widgets, and even background analytics on your pages can cause slowdown.

That’s why I always recommend compressing your images using a tool like Optimizilla. Not only is it free, but it drastically reduces the size of your image files without sacrificing quality. You can also use plugins like the ones mentioned in the infographic for caching, compressing, and otherwise optimizing your website for SEO.

Final Thoughts

WordPress optimization is about more than your website’s speed, but almost everything you do in your optimizing will contribute to a better, more powerful, and faster version of your WordPress website. Knowing how to keep your website running fast and which plugins to help you do it will give you invaluable knowledge that will bring you one step closer to success.

Thanks for reading and be sure to let us know how you were able to optimize your WordPress with this information in the comments!

Cybercrime in the context of COVID-19

The period 2020-2021 was a time of significant adjustments. From large-scale lockdowns to large-scale social distancing measures, everyday life has been transformed for most people around the world to limit the spread of the coronavirus.

An unfortunate and perhaps unexpected consequence has been the rise of cybercrime by using the pandemic to their advantage, exploiting the countless concerns and confusions about the virus.

In this article, I’ll outline the most common types of pandemic-related cybercrime and how you can protect yourself against each.


One of the most common cyber attacks, phishing involves sending convincing messages to victims, often presenting themselves as a real business or organisation. Phishing most commonly occurs through email, but it can also happen through apps from text messages to WhatsApp messaging. These messages usually ask you to hand over your login details or personal information via an embedded link and sometimes include malware attachments.

When you access a link in phishing emails, it generally leads to a site masquerading as a well-known website. The UN reported a ~365% increase in phishing websites in the first quarter of the year, many of which targeted hospitals and health systems. These phishing campaigns often attempt to trick users into obtaining their personal information or encourage them to donate to a fake version of a COVID-19 solitary response fund.

If you receive an email from an organisation asking you to log in or update your credit card details via an embedded link or even offering you something too good to be true, you should consider it suspicious. In general, legitimate companies won’t ask for this information via email and certainly not a text message. Check the sender’s email address. Often, these deceptive email addresses are similar to an organization’s official email address, but are a little different. Go to the official website and compare it with the contact information listed there. After carefully examining the email, you will probably notice that it is not quite correct and that there are spelling mistakes.

2.Misleading websites

According to an Interpol report, there has been a ~575% increase in malicious domain registrations since the start of the pandemic, many of which have keywords such as “coronavirus” and “covid”. Very often, these websites sell counterfeit goods such as face masks, test kits, fake tracking apps and fake remedies, as well as fraudulent treatments from vaccines to essential oils. Some sites even trick people for money or personal information by pretending to be a charity or specialist website and thus lead to misinformation.

If you’re on an unknown site and it doesn’t look legitimate, it’s best to treat it as suspicious. Sometimes such sites can be very convincing and may even adopt trustworthy markers to make it look more genuine, such as SSL certificates, for example. If something seems too good to be true, it probably is. Only buy goods from legitimate retailers with whom you are familiar and trust through the information provided by the medical agencies in your country.

3.Vulnerable remote working environments

More people than ever are working from home, which poses security concerns for organisations starting to work remotely, with staff using potentially less secure home networks and sometimes using personal devices rather than their desktop computers. There is also the issue of communicating via online chat applications rather than in person. These factors can leave companies vulnerable to problems such as malware and social engineering attacks. According to a Malwarebytes report, in 2020, 19.8% of company leaders and IT executives surveyed experienced a security breach due to working remotely.

If you work from home, familiarise yourself with your company’s remote working policies and install any necessary software, such as VPNs, antivirus and firewalls. Keep all these applications up to date, as older versions of software may be vulnerable. Strengthen your Wi-Fi network security by making sure it has a strong and unique password, enabling network encryption and updating its firmware.

Protecting against social engineering can be a little more complicated. Just like identifying phishing emails, you need to evaluate any unusual messages. Hackers may be pretending to be colleagues sending you messages in an attempt to steal information or access company networks. These messages can take different forms, such as an unexpected message from the CEO who has never communicated directly with you, asking for login details or sensitive information, or an email from IT asking you to download some kind of security update (which is actually hidden malware). It can be easy to comply with these requests, as they appear to come from people you trust.

It is important to treat unexpected interactions that require you to pass on information or download something as suspicious. When this happens, contact the sender through an alternative channel to confirm it was them. Be sure to report any suspicious activity to your IT department.

Why do you need a personalised email address for your business?

First impressions are crucial in business. However, you may miss a chance to improve your image without a personalised email address. While an email client such as Gmail or Yahoo seems like an easy solution for your email needs, company free accounts lack the professionalism of a personalized email address.

Fortunately, there’s an easy way to set up your own custom email address with BMFHost. By incorporating your website domain into the main contact email, you’ll ensure users have the correct information. Not only that, but you’ll also improve the look and feel of your brand.

In this article, we’ll take an in-depth look at custom email addresses and three reasons why small and medium-sized business owners need one.

When you consider the popularity of email, it’s pretty important to get it right for your business. ~75% of consumers say email is their preferred form of marketing communication. Plus, email is 40 times more effective for lead acquisition and conversion than social media.

Setting up an email address for your business may seem simple, but there are several things to consider when creating one. With this in mind, you might be interested to know that custom email addresses don’t have to be attached to your website hosting provider.

Our plans allow you to follow key best practices, such as using traditional naming conventions. In addition, you can create separate addresses for different departments in your business.

For example, you can use an address such as for your company’s support team. This can help your business look professional and keep your communications organised.

In the following I will present you some 3 reasons why it is worth having a personalized address for your business:

1. Personalised email addresses build your company’s credibility.

Your email address is probably the first option most of your customers think of when they want to contact your business. This makes it an essential part of your brand. It can also be an easy way to build credibility with a potential customer online.

Statistics show that consumers are much more likely to provide payment information online if a company’s email address reflects its name. Plus, if you’re doing any kind of email marketing, a professional email will go even further to build trust with your audience, which is essential to achieving conversions.

2. Professional email is a cost-effective marketing tool

By the end of 2021, researchers project that half the world’s population will use email. When you consider this, it’s probably wise to invest in building a strong email marketing strategy. This could include choosing a web hosting package that offers an option to create a personalized email address.

From your email signature to your business cards, a branded email address can make an impression and help reinforce your brand wherever it appears. Given the return on investment for email marketing, it makes sense to pay close attention to what customers see in the From field.

3. Flexibility to standardise commercial emails

When you use a custom email address that matches the domain of your website, it can help your business look more professional. It can also allow you to standardise the way all emails from your business look. As your brand grows, you won’t have to worry about employees using unprofessional email addresses for communications with partners or potential clients.

In addition, you can use your email hosting plan to create addresses for different departments within your business; this helps ensure organisation and structure. Even if you’re the one responding to every email that comes in, having separate addresses for different purposes can help you keep track of each message based on the department it’s addressed to, service@ and sales@ for example.

Research shows that email usage doesn’t seem to be declining anytime soon. If you’ve been wondering how to grow your business through email marketing, creating a personalized address is a great way to get started, and with that in mind, are you ready to get the professional appeal and marketing power of your email address?

Managed VPS vs unmanaged VPS

If you choose an unmanaged VPS hosting service you are responsible for the maintenance of the server and you will have to treat every aspect with great care, as you are responsible for all the tasks. In the case of managed hosting, your host will take care of maintaining the server on your behalf. The choice you make will be influenced by the time you have and the budget you invest.

A VPS is like a middle ground between shared hosting and choosing a dedicated server. Being a more cost-effective solution, you will benefit from more flexibility. Although you will need a certain amount of technical know-how to manage a VPS, a hosting provider can help you with this. Finally, a VPS is an excellent option for business websites that need more resources but not enough to need a dedicated server.

At BMFHost, regardless of the hosting package chosen in the VPS order, the price displayed on the website represents the cost for the unmanaged server and the administration interface, and it is up to the customer if he wants to configure the server himself or pay additional costs for each additional service.

Why choose managed VPS?

– Server administration and maintenance tasks should not bother you, especially since managing a server requires time, effort and technical expertise.

– The server is constantly monitored by the web hosting provider and you will have time to focus on your main objectives, which is a good option if you are not familiar with server operations such as configurations

– A managed VPS has tools that can address security issues and threats, with the server constantly monitored to prevent malware attacks

– With a managed VPS you will have access to a control panel that allows you to manage your site much easier

– Technical support, in case you need help, anytime one of our technical experts will be available to answer your requests

– Your server is monitored for when you reach traffic peaks to make sure it doesn’t crash

– Involves much higher costs, but if you are a beginner in this field you will need help

Unmanaged VPS

– You need technical knowledge or a team of experts to manage your server

– The hosting provider only takes care of the maintenance of the physical server

– You will have complete control of the server to manage everything from storage space, installation software, bandwidth, memory

– You are in charge of the server and have full freedom to install and run applications, make changes

– Ideal option for experienced developers, you can customize your server configuration

– If full server management is up to you, server costs are lower by default.

As your server requirements grow, a VPS allows you to upgrade quickly and easily, with minimal downtime. In short, a VPS is reliable, scalable and easily customisable to your needs. Furthermore, if you have any questions or need more details, BMFHost’s technical support team is available to help you with all your VPS hosting questions.

3 steps to a successful website migration

The most common reason for changing different infrastructures, specifically why people and organisations want to migrate websites, is the necessary increase in resources. Existing resources are simply not enough to keep up with the fast pace of website evolution. High costs are no longer justified.

A migration may be necessary if the physical server or operating system has reached the point where it is no longer effective. In this case, the application or website can be migrated to a newer server that offers greater resources or a better return on investment. There are also situations where the customer wants more control over the server, due to poor support received or security concerns.

Planning and executing a successful migration includes a number of steps that must be followed to avoid failure, errors or downtime. Fortunately, like many other hosting companies, BMFHost offers assistance and resources during your website migration and is a trusted hosting provider.

Each step must be taken into account during a successful migration. Migrating a website is a complex process, it’s not easy, but with careful planning you can overcome the challenges. What is involved in moving a website to another host:

– moving files

– moving databases

– configuring your application to work in the new environment

– changing nameservers at the registrar


Before trying to move a single bit or byte of data, you need a solid plan. Sketch out areas where there might be difficulties. As you begin the migration, you should be aware of your responsibilities.

– To begin with, it is important to designate who is responsible for each stage of the migration to reduce the risk of something being lost or forgotten and to eliminate confusion and chaos during the migration.

Clearly detail who is in charge of creating backups, who decides what data to transfer and who will ensure the transfer of all data, who will control DNS changes, who will test the migrated data, who will configure applications and support connections on the target server?

– Then you will have to sketch the steps during the migration. This will help everyone to understand whether or not things are on track and that the tasks are being carried out by those responsible.

We also strongly recommend that you have a backup, plus an off-site backup, in case of disasters to make sure your work is protected.


– Data transfer is the first task, you’ll want to focus on the data that absolutely needs to be transferred, as even the smallest line of missing code can leave an application or website stuck. The process of copying content, applications and databases from the old server to the new one is a function of bandwidth and time.

– Be careful which operating systems and documents you need to transfer to ensure they work on your new infrastructure.

– Synchronize data between servers so that nothing is lost.


– Of course you will want to test the results once the website migration has been completed. You may need to test the website on multiple devices and browsers, test whether your application works correctly from multiple locations, check that integrations and APIs between systems work correctly, and make sure you can make new commands at any time.

– Successful testing doesn’t mean you’re sure everything will work perfectly the first time, it means creating a process by which you discover minor problems and fix them before traffic is sent to the new server.

Remember that the purpose of migration is to have a better, up-to-date and performing infrastructure for your applications and website, not to have reasons to stress. BMFHost always helps professionals, organizations, and especially clients, migrate from one server to another, carefully following the process and creating plans to account for each individual need. Surely you want a web host that has the infrastructure and expertise to help you get set up on your new server. If you’re not sure how to make the transfer, let our team of technical experts handle the whole process. They will handle everything with great care, because they understand that your website is important to you.

Best practices for password security

If you’re vigilant about online security, you no doubt have a different and complicated password for every account you use. All you need to do is be vigilant and remember these passwords or file them away in a document. Weak passwords will not withstand hackers’ security attacks.

Strong passwords are a defence against hackers who want access to your accounts at any cost. It’s worth the effort and time invested in finding the right password. Take password security seriously. Protect your website and customer data from theft. Hackers are everywhere and are constantly looking for your vulnerabilities.

What mistakes should you avoid when choosing a password?

– Consecutive keyboard combinations, e.g. “zxcvb” or “qwerty

– First name, surname or name of spouse or children

– Do not use personal information such as your birthday or age.

– Never reuse old passwords, use passwords only once.

– Avoid using the same password for every account you have.

– Don’t let anyone watch you enter your password. Never save or share passwords.

– Always log out of your account if you leave your computer around or are on a public network.

These are all useful pointers to keep you away from hackers, which very often lead to even worse turns of events, such as identity theft or data loss.

Here are best security practices for passwords:

Use different passwords for different accounts, so if one is compromised, the others won’t be. Never use the same password for more than one account.

Try using passphrases with words that don’t normally fit, but are familiar to you, instead of passwords with long forgettable characters. Words that are easier to remember are less likely to be broken. Also, change non-alphabetic characters and capital letters to strengthen the passphrase. You can easily strengthen your password by replacing numbers with letters. We recommend using at least twelve lower case, interchangeable characters, upper case, symbols and numbers in your password. The more the better.

Always check the strength of your password. Most websites allow a password analyzer to tell you how strong or weak your password may be. Definitely pay attention to the analysis and change your password accordingly. Also, the length of your password has a significant influence, the longer it is the harder it is to crack.

Change passwords regularly, at least every 90 days.

Use two-factor authentication (2FA), also known as multi-factor authentication. This is a text-based or application-based authentication method to verify your identity before access.

And finally, invest in a password manager. Password managers use several forms of encryption to make sure your passwords are even harder to crack and allow you to just need to remember a password.

When it comes to password security, being proactive is the best protection.

Do I need VPS hosting for a WordPress website?

Just because your website has outgrown shared hosting doesn’t mean you need a VPS, but we’ll discuss those issues in this article.

Finding the right hosting for your WordPress site can sometimes be overwhelming, especially when you have so many options around. It’s important to understand the pros and cons of each hosting in order to make the right decision specific to your needs.

What is VPS hosting?

Having your website on a virtual private server, aka VPS, means that you will host it on a private partition independent of a physical server. This keeps your files separate from other websites and also means you control the set share of resources.

Despite being on the same physical server, these containers – or virtual private servers – do not share resources with each other. Because of this, if one site on the server starts consuming more resources, it will not negatively affect the performance of the other sites on the same server. Your site will no longer be hosted in an environment where as many sites as possible can be crammed onto a single server. The days of sharing resources and fighting for survival on a shared server will be over. Faster load times, the ability to handle more visitors and improved uptime are just a few of the benefits that await those who choose VPS hosting for their WordPress site.

Another advantage of VPS Hosting is the ability to upgrade to more resources when needed. How you upgrade your server varies from provider to provider, but most have options to get the performance you need.

If you’re starting to outgrow shared hosting, a VPS hosting plan may be the perfect choice, but for WordPress sites, you can also consider purpose-built WordPress hosting.

What is WordPress hosting?

While a VPS would come pre-configured for general use, WordPress Hosting is designed just for WordPress. There are many ways to set up a server and its software. WordPress hosting takes the guesswork out of the process. WordPress is a content management system (CMS). You can install WordPress and create your own website using any type of hosting.

With WordPress hosting, only WordPress sites are allowed on the server. This allows the server to be optimized and specially configured for the WordPress platform. Often, WordPress hosting can be more expensive than shared hosting, but since you don’t have to waste time on technical tasks and your site will perform at a high level, it justifies those costs.

Managed WordPress hosting is a managed service where all technical aspects of running WordPress are handled by the host. This includes security, speed, WordPress updates, daily backups, website uptime and scalability. The idea behind managed WordPress hosting is to provide a complete seamless experience so you can focus on running your business.

Managed WordPress hosting is a special type of hosting that offers a bunch of WordPress-related services. The server can be shared or VPS, but it shouldn’t matter because the host should be extremely skilled at maintaining the service.

With so many different web hosting options for WordPress sites, you’re probably wondering how you know whether or not you need a VPS plan – or if a basic shared hosting plan will work well.

So when do you figure out if you need VPS hosting for your WordPress website?

  • The site gets more traffic and loads much harder. This is not a bad thing, it means that your website is of interest and sought after by potential customers and is growing. If your shared hosting plan doesn’t support the growing traffic, then it’s time to consider a VPS hosting plan.
  • You want to have more control over your operations and install your own software. A VPS hosting plan allows you to configure your settings as you wish and also install software. In other words, it gives you more control over how you want your WordPress server and site to operate.
  • You’re worried about security. Sites on shared servers are much more vulnerable. If you’re creating a WordPress website that captures customer data, then additional security should be one of your first priorities. VPS hosting plans are a great option for added security. As your website grows in popularity, it becomes a more popular target for hackers as well. If your website continues to be attacked or hacked, upgrading your hosting can help keep it more secure.
  • Scale up your site – it’s perfectly normal to want to upgrade after you’ve gotten a lot more traffic to your site. A VPS hosting plan is the perfect choice if you’ve outgrown a shared hosting plan and want most of the benefits of a dedicated server at a fraction of the cost.
  • Does your site keep going down or do you keep getting 500 server errors? If troubleshooting doesn’t fix common WordPress errors, then it may be your current hosting plan.

Both VPS hosting and WordPress hosting are comparable in terms of cost, both are an upgrade from shared hosting.

With prices starting at 12 EURO you can instantly give your website a speed boost by upgrading to one of the best VPS hosting and WordPress hosting services we offer.

Selecting the wrong option can cost you both time and money in the long run. Choosing the best website hosting option for you can determine the safety, speed and reliability of your website.

A VPS plan is a great choice for a WordPress website. If you have any questions about selecting the best plan, any of our customer support team members will be happy to answer your questions.

With our virtual machines, you get high performance for hosting your WordPress website. With RAM, CPU, storage capacity and scalability, you can handle traffic spikes and tailor your VPS to fit your needs.

At BMFHost we offer different VPS plans to suit your needs as your site grows.

Just as there’s no one restaurant that will please all customers, there’s no single magic solution for a website – the type of hosting you need depends largely on your goals and the requirements of your project. Consider the pros and cons of each type of hosting to make an informed decision.

Can your website handle heavy traffic?

Regardless of the hosting system, when site traffic increases, loading time problems can occur. Getting as much website traffic and visitors as possible is every website owner’s dream.

You may be excited knowing that you have website traffic because traffic brings you visitors and potential customers, but it can also be a bad thing if your website can’t cope and doesn’t work. Downtime is just as bad as poor design or a slow website.

First, you need to learn to predict these sharp increases in website traffic. They can be good indicators of performance, but the impact that increased traffic can have if you’re not prepared can be costly to your online business.

The month-to-month numbers provide an understanding of the basic traffic profile: low, moderate or high. These numbers also provide insight into potential trends, patterns and seasonality, as monthly traffic can change based on many variables, including marketing campaigns, search engine rankings and market conditions.

If your site is not prepared to handle an increase in popularity, a short-term increase in traffic could cause long-term damage to your search engine optimization (SEO) as well. High traffic can also have an immediate impact on user experience, if your website can’t handle all the traffic, it can slow down to a crawl or worse, crash.

If your store gets so busy that “browsers” outnumber paying customers, you may run into problems. If this happens, your paying customers may leave and go to your competitors. People visiting your site for the first time may conclude that your site is slow and problematic.

A high volume of traffic is an unexpected increase that is significantly higher than the original amount and deviates from the expected trend. Basically, if you get more hits than you expect, this is a high volume of traffic for your particular site. This type of heavy traffic increases the burden on your site’s servers. Instead of capitalizing on the increased traffic, you are now getting fewer conversions than you would expect on a typical day. A dramatic increase in traffic can even exceed your allocated bandwidth. Depending on your hosting plan, this can lead to additional costs. You may need to upgrade your hosting plan to cope with the increased demand.

So what should you do to avoid these situations?

1.When choosing your web hosting plan, you should pay attention to whether the web server can handle web traffic. Even if you choose to start with a shared solution, you should be aware that all resources, including memory and processing speed are shared on that server. And if one of the sites gets a lot of site traffic then the other sites will be affected as resources will be stretched.

To ensure that your site can handle the traffic you will need to choose a middle ground solution namely a VPS which is similar to a dedicated server and the difference between a shared server is that a VPS is shared in such a way that each site has a portion of resources allocated to it exclusively. If one website on the server receives an increase in traffic then the other sites will not be affected and will not experience traffic slowdowns.

2.If you still happen to run into problems, the solution is to optimize your site – limiting the use of themes and templates that contain images and videos can be a good practice to avoid slowing down your site significantly. The larger the file size, the longer they will take to render on a page. A lean website will load faster, even during periods of heavy traffic.

The huge community of themes and plugins is one of WordPress’ greatest strengths. However, poorly designed and maintained themes and plugins can fill your website with unnecessary code. This can degrade the performance of your website and make it more difficult to handle high volumes of traffic.

3.Install a caching plugin. Caching is an important aspect of improving site speed, although it is one of the most overlooked. In short, caching creates static HTML versions of your website content. This reduces the number of times WordPress has to request content, which can help your site handle heavy traffic.

Plugins like W3 Cache will ease the pressure that traffic puts on your service, ensuring that content is rendered in their browsers as quickly as possible. Some plugins allow you to minimize and compress the HTML, JavaScript and CSS files on your WordPress site. Tools like SEO Site Checkup can help you determine if caching is enabled on your site.

4.Conduct regular content checks. Even with the best efforts, exceptional traffic volumes can lead to increased load times in some scenarios. Once your site loads, you’ll want to provide visitors with a seamless experience to combat any negative impressions they have of your website. To ensure you’re providing the best possible experience, it’s a smart idea to conduct regular content audits. By examining the content of your website, you can often identify smaller issues that can impact your visitors’ experience, including broken links.

While performing your content audit, you can also look for opportunities to make your content more engaging. A slow website will always work against you, but quality content can contribute positively to key metrics such as bounce rate and time spent on your site.

Smaller companies usually have tighter budgets, which means their main motivation is to find an affordable plan. We know that shared hosting is a popular choice for many startups and small companies and if the traffic volume is constant, then it will meet the needs of the site and with these plans sharing server resources. However, if your site is experiencing an increase in traffic, you may struggle to access the resources you need to cope with this increased demand.

It doesn’t matter how many visitors or loyal customers you have. It only takes a period of downtime to ruin the trust they had in your business. So what’s the best strategy to keep people on your website? Your hosting provider plays a significant role in helping you manage high volumes of traffic. For best results, we recommend a flexible hosting provider that offers a range of plans and gives you the option to upgrade temporarily during periods of heavy traffic.

Advantages and distributions of Linux operating system

Linux – What is it, where can it be found and what are its advantages?

The first computers appeared in the middle of the 20th century and were extremely bulky pieces of equipment, occupying entire buildings. At the same time, they were also difficult to use, with specific operating systems that could not be used on other computers. This problem worsened as the number of computers increased, creating the need for a common operating system, known to all programmers and easy to install on any equipment.

It was called Unix, but failed to catch on outside academia. The next step was taken in 1991 by Linus Torvalds, who succeeded in making his own version of Unix, later called Linux.

In the article below you will discover how Linux came to be, what its advantages are, what technologies can benefit from this operating system and you will find out which are the main Linux distributions.

1. How Linux came to be – A short history

The foundations of the Linux operating system were laid in 1969, when a team of American programmers developed software that could be run on any computer. It was written using the C programming language and named Unix. Part of the code, called the kernel, was used to develop operating systems for mass users.

In the 1980s, because Unix was an open-source program, all sorts of dialects appeared, again greatly complicating the use of computers. An attempt at standardisation was made by an American researcher, Richard Stallman, who, wishing to make Unix a user-friendly operating system, developed a project called “GNU”, which unfortunately failed to catch on.

In 1991, a Finnish student by the name of Linus Torvald developed a customised form of Unix for the personal computer, using Richard Stallman’s project as a basis. He was soon joined by a team of enthusiasts, who added all sorts of accessibility to the kernel, allowing it to be released in 1992 as Linux to users around the world. Before long, Linux began to be preferred worldwide, mainly because it was free and could be customized as desired.


2. Advantages of Linux

Linux is seen as an operating system, but in fact it is a kernel that provides the link between hardware and software. Although it is not as well known as other commercial operating systems, Linux still has a lot of dedicated fans who take full advantage of its many benefits.

2.1. What are the main advantages of Linux

It is true that Linux is not suitable for every user, but in some cases, it does the job much better and more efficiently than any other solution. The advantages are obvious for people who have some knowledge of computer science and computer technology:

  • – It is an open-source program, meaning that anyone can easily download it and modify it according to their own wishes. Code distribution and improvement is encouraged as a solution for the emergence of better programs;
  • – Linux has better security than other operating systems, because an administrator must be authorized to install any application, so a virus cannot get in without the administrator providing the system password. Proof of this capability is the fact that the Linux operating system does not require the existence of an antivirus program;
  • – Linux is free. It does not require a licence to use it, as other operating systems can be used for a fee;
  • – It is small in size and requires little hard disk space. It works very well, even with only 128 MB of RAM, which means it can be installed on almost any device, whether laptop, desktop, phone or tablet;
  • – Linux is more stable than any other operating system. It almost never crashes and is not slowed down by applications running at the same time;
  • – It is very powerful in terms of network management and allows the connection of a huge number of users, without performance suffering;
  • – The Linux operating system is flexible and can be installed on any system (computers, servers, embedded systems);
  • – Updates are done directly by the user who can choose what is needed and discard what would load the system unnecessarily. Installing them is very simple and there are never any problems like with other operating systems;
  • – There are plenty of free or purchasable distributions that can be easily downloaded and used as needed. Among the most popular are Ubuntu, Fedora, Linux Mint and Debian;
  • – Linux distributions usually have a Live USB option, which means that a user can try the operating system on their device before installing it;
  • – Even though this system is based on line commands, it also has a graphical user interface, making it easy to use. Even people with no computer knowledge can do it simply and efficiently;
  • – It supports most programming languages, so it is suitable for programmers who want to create something new;
  • – The Linux user community is large and always willing to help beginners. Tips are available from sources such as forums or videos on streaming sites;
  • – Linux does not require you to enter private data like other operating systems, so it is preferred by those who want their credentials to remain anonymous;
  • – It supports files of almost any format and thus compatibility issues will not arise;
  • – It installs smoothly and quickly, without requiring the intervention of the person in question (perhaps only at certain times, in slightly more complex processes, if a tutorial is not enough);
  • – It is suitable for multitasking because the speed of systems is not influenced by the number of applications open at the same time;
  • – It is easy to learn, because it does not require a lot of previous knowledge in computer science.


2.2. Technologies that benefit from the Linux operating system

The advantages of the Linux operating system have been recognised by many developers who have accepted to incorporate it into various products offered to customers. Although most people don’t know this, they are certainly, perhaps even now, using products that incorporate this type of kernel:

  • – Many mobile phones (those running the Android operating system) are based on Linux, which is small, stable, free and easy to incorporate;
  • – Most web servers are Linux-based, using a special distribution called Apache;
  • – Networking (routers, modems) runs almost entirely on this operating system;
  • – Smart TVs run on Linux distribution operating systems;
  • – Most industrial robots and smart machines in factories are Linux-based;
  • – Laptops and desktops are often sold with the Linux operating system pre-installed.

3. Main Linux distributions

The initial version comes in a complete form and is used as a specific operating system. Users are, however, free to take the source kernel and modify it as they wish, adding or removing components. These efforts result in “dialects” of Linux, known in the jargon as distributions. These have emerged over time either through the efforts of companies, such as Fedora, Suse or Ubuntu, or through the work of volunteer communities, such as Debian or Gentoo. Most of them are still free, but there are some, especially those for servers, that require a license before use.

Most Linux versions have a common graphical user interface, easily recognizable by Windows users. Today, hundreds of such distributions can be used, some familiar to most people and others with a niche purpose. There are also Linux distributions with Romanian contributions, such as Redcore or AcademiX.


3.1. Ubuntu Linux distribution

Ubuntu is the most popular version of Linux, developed by the software company Canonical Ltd. The owner of this company has sponsored the development of the distribution and offered it for free to anyone interested.

Ubuntu can be successfully used to replace Windows on old or new laptops or desktops, as it has a similar graphical user interface and even offers applications that can successfully replace other operating system programs.

Installing the Ubuntu operating system is simple, as it is free to download from the Internet and is available in Romanian, with easy-to-follow instructions. If you want a server version, you can easily download it.

The advantages of the Ubuntu Linux distribution, besides being free, are the minimum system requirements (256 MB of RAM and 3 GB of free space on the hard disk or SSD), ease of use, stability and increased security.

3.2. Kali Linux distribution

Kali Linux is a distribution made specifically for testing the security of systems and was designed so that programmers can discover vulnerabilities in their programs. It includes numerous security applications.

3.3. CentOS Linux distribution

The CentOS Linux distribution is the free version of the commercial Red Hat Enterprise Linux and is built specifically to equip servers. This free version comes with all the toolsets as the paid version, but does not benefit from commercial and technical support from the company. Because of this, it is especially popular with non-commercial users who want to create a server to solve their own problems.

3.4. Linux distribution for Android

The Android operating system, so familiar to mobile phone owners, is based on a Linux kernel, modified to meet the needs. Google developed this system in 2007 and used it to create a flexible and highly upgradeable OS. Android is not always a Linux distribution, because it does not use the whole kernel, especially the GNU libraries, which are available in all other Linux distributions.

3.5. MX Linux distribution

This distribution is increasingly installed in recent years, because the interface is very similar to Windows, it does not have high hardware requirements and has a lot of applications that can be used in any field. It never crashes, which makes it desirable for people who use computers for productivity, where such a crash could mean losing dozens of hours of work.

3.6. Debian Linux distribution

It is a long-established distribution, created by a community of enthusiasts who wanted to offer a very efficient and stable operating system for free. Debian’s strength is the huge community of users who are always willing to help for free those who have problems or even those who want to learn more about the system’s customization and upgrade possibilities.

3.7. Fedora 33 Linux distribution

The Fedora 33 distribution is preferred by those who want to benefit from the introduction of the latest technologies in the field. The Linux community uses this distribution to test new solutions that lead to visible improvements. Fedora 33 has, from this point of view, the possibility to maximize the performance of a system, even if it benefits from outdated hardware.

In conclusion, the Linux operating system, although it does not have a very long history, is present in billions of devices, being preferred because it is free, stable, efficient and because it has multiple customization and upgrade possibilities.

Cloud Storage: what it is, what it is used for and what types exist

The digital industry runs on information. It is often used in the short term, and most of the documents created and saved by a user on a particular device are important for the moment. After that, the documents are either deleted or forgotten.

If a document no longer plays a role, it is recommended that it be deleted, as it takes up memory, and this affects the efficiency with which the device processes commands. A very common problem occurs when the memory of a laptop or smartphone is almost full and, because of this, the device loads very slowly, even on simple tasks. Thus, it is very important that document storage is done efficiently in order to keep the devices’ capacity to function at a consistently high level.

However, good storage also requires security and access to documents by one or more users. Cyber or digital attacks are becoming increasingly sophisticated and unpredictable, and the risk of an attacker gaining access or even destroying documents is quite high. In addition, it must be taken into account that problems with hardware components can lead to the irretrievable loss of various documents.

This uses cloud storage to keep data in a secure and easily accessible place, regardless of the device used. However, users need to know what the cloud is, what the advantages and disadvantages of using it are, and what types of cloud services there are.

1. What is cloud storage?

To understand what cloud storage is and how it works, it is a different technology from web hosting, although it still works online and requires an internet connection. While web hosting involves providing a domain for a website, cloud storage provides an external memory that can be accessed online, where data can be stored.

1.1 Definition of cloud storage

Cloud storage is a data storage model in which data is distributed in online documents. These documents are managed by several servers managed, in turn, by a hosting company. Cloud storage service providers are responsible for both data protection and data access. That’s why individuals or companies buy or rent storage space and use it for their own purposes.

1.2 How does cloud storage work?

Some cloud storage is purchased from a provider who owns and manages it and makes it available to the user for a fee. These providers are responsible for the capacity, security and durability of the storage space, so that data is accessible to users wherever they are and whatever device they are using, as long as they have an internet connection.

cloud storage

2. What can cloud storage be used for?

Even if the main purpose is to store data, helping to save device memory.

However, cloud technology can also be used in other ways, especially when it comes to security or data recovery if data has been lost from a particular source. These methods also depend on the user’s primary interest.

Data recovery

Backup and recovery play an essential role in ensuring that data is protected and accessible. Thus, if data is lost from a device’s internal memory, it remains accessible on the cloud. In addition, data on the device can be constantly updated, so that anything new automatically enters the cloud by creating a duplicate document.

Software testing

For testing new software or an update, separate, independent and duplicate storage environments may be needed so that software can be developed, managed and decommissioned when required.

Developers around the world are turning to pay-as-you-go storage options that make it easier to manage new software while reducing the associated costs.

Data migration

The availability, durability and cost benefits of cloud storage are very important for business owners, as well as those who provide storage, backup, networking or data security services. Cloud data migration services can simplify this process by avoiding high network costs, long transfer times and security issues.

data migration

3. Advantages of cloud storage

Obviously, there are some specific advantages of cloud storage. These are essential for those who need storage space and especially for companies that work with large volumes of data for which they need adequate protection. In addition, they can be chosen according to the user’s requirements to ensure they have the space they need.

Data security

Cloud storage is essential to keep data and documents in a safe place. The systems that help protect them are well developed, and those who manage cloud spaces are constantly making sure they are updated to keep up with the ever-growing attackers. In addition, if an attack targets a particular device, data can be recovered from the cloud.

Financial savings

One of the biggest advantages of cloud storage is that it’s a solution that helps reduce equipment costs. This is most advantageous for companies that, without the ability to store in the cloud, need to purchase additional equipment, such as external hard drives, to store their data in large volumes.

Data replication

Data replication is also a form of data protection. In fact, this process involves storing it both in the cloud and in another memory, often the device’s internal memory. However, replication ensures access to data even when it is lost from the device due to other causes, such as irreparable technical failures.

storage4. Disadvantages of cloud storage

There are a number of disadvantages to using cloud storage. These do not fatally affect data security, but they can have an effect on upload or download speeds in a given environment. However, some of the disadvantages may only arise in a specific context where multiple devices are used on a single internet connection and are not constantly present.

Connection speed impairment

This is a disadvantage that can be felt especially in an environment where there is only one or too few internet connections compared to the number of connected devices. Thus, they will be forced to use a single cloud source, which can affect the connection speed. This is most common in large companies that use many devices and store data continuously.

Predisposition to online attacks

Even if the security of data stored online is at an all-time high, attacks can still occur. Also, servers containing stored data are favourite targets for attackers, which means that attempts can happen at any time. On the other hand, there are many types of software that secure this data, and these are being developed regularly.

Slow server restoration

Restoring an entire server can take longer. In contrast, file restores are just as fast. In addition, it is recommended to create duplicates of the saved data, especially if there are situations where a dependent user has a certain amount of time in which the restore must be done. In this way, access to the data is ensured at all times.

server storage5. Types of cloud storage

Depending on their requirements and needs, companies can choose where, when and how they use cloud computing technology to ensure efficient and reliable data management.

There are several types of cloud computing. However, three models are the main ones when it comes to their implementation and the cloud services they offer that can provide the hosting a company needs.

5.1 Public cloud storage

The public cloud is owned by an external provider and is accessible to many companies. This type of cloud helps companies save money and the provider is responsible for setting up and maintaining the entire system.

Public clouds are ideal for small and medium-sized businesses that have a limited budget but need a fast and easy platform to work with.

5.2 Private cloud storage

This type of storage offers a customised infrastructure for a single company. Thus, the control belongs to the company that owns the storage space.

While this solution can be expensive, it can offer a higher level of security and more autonomy to customise storage data for larger companies.

5.3 Hybrid cloud storage

Hybrid storage is recommended for enterprises that want to benefit from both private and public options.


Cloud storage is one of the most secure and cost-effective options for saving data. Therefore, it is used both by individuals and companies.